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29 Agos 2016 
A lot of dedicated, intelligent people are still looking for steady work. An Internet based business may help you with your goals of becoming financially independent, or at least help you earn as much as you would in the physical world. This article provides valuable guidance that will teach you how to do this, particularly article syndication strategies. You can be a successful businessperson by creating a successful article marketing business.

Fill your articles with valuable information. Potential buyers don't want to waste their time reading an article that isn't going to benefit them in any way. They want to walk away as a better informed consumer. If you are meeting their needs with your articles, they'll look forward to reading more of them.

Over time, you will have published many articles across the net. If you feel like some of your articles are better than others, consider creating an eBook out of the great articles. The eBook can be a great way to increase profits or a way to promote your product. If it is well-written, people will share it and this will increase your business.

The very first paragraph of your articles should be the highest quality. Both Google and your readers will judge your article on its first paragraph. By incorporating the most pertinent information in the article's first paragraph, you can grab your reader's attention. However, ensure you do not tell everything in the first paragraph. It is important that they continue reading the piece.

Improve your visibility by using some quality tools. They can submit articles automatically in bulk on your behalf. Sometimes, there is a fee associated with this, but it is worth it in the long run. This can be a pain-free way to get more people to read your articles.

When you are writing an article, be certain that you that your keywords and links are relevant. Everything in the piece must make sense and flow well together. There also needs to be a connection between all of the different parts of the article. Search engines need to see connections in writing so they can figure out what they are indexing.

There are no hidden secrets when dealing with article submission, if someone tells you that, it is a lie. Research businesses as a means to inform yourself about article syndication. Article promotion is a simplistic form of marketing that is targeted on content distribution.

You should actually create content that talks about your particular topic. A link that claims to have tips about article promotion should have just that. Tricking people into going to your webpage will ensure failure. Search engines will make a note of this and cease to crawl your site.

Save copies of all emails and comments you write when you are asking for information. When you save copies of this information, you have the right to use it in articles that you write later. This is known as "PLR," which stands for Private Label Rights. These make How to optimize meta tags for excellent additions to your articles.

Always keep your article to one page or less, and never let your article span more than one page. This can be tempting, because of the extra ad revenue and search engine optimizing you can get from another page. Visitors hate articles that are spread over several pages. The negatives overtake the positives of a multi-page article. Make sure to at least include a link for viewers to see the whole article on the same page.

When writing your own content, try writing it in your own voice. Don't bother with an article if you find yourself running to a dictionary or thesaurus for every other word. Make sure you right what you know so you can comfortably sound like an expert on the subject.

Be strategic in formulating the topics of discussion for your writing. If you are very knowledgeable in the niche you write about, you will be able to offer details that are very useful to the reader.

After you have published your articles, you should also learn how the best way to market them effectively. Consider using online article directories for marketing your articles. Use all of the free directories, and see how many visitors you get.

Review to make sure every article is in the right format. You should check to ensure your articles comply with formatting guidelines of the directory you plan on submitting to prior to actually submitting your article. They will let you know where html and links should go in your article. They will also let you know how many times keywords can be used.

An online business can quickly become a failed flight of fancy and too often that is exactly what happens. Only the best of them achieve long-term success. To ensure the strength of your business is optimum, effectively apply the advice given in this article. There is much success to be found in internet marketing if you are willing to do your homework and learn from the experiences of others.
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03 Agos 2016 
When you want to promote your business, you can reach a lot of people online with top quality articles. You can use links in the content to mention your business. This process is referred to as article advertising. It may seem obvious to you, but it is an excellent way to promote your business. This article will teach you how you can do it tastefully.

Offer a free short report as an incentive to sign-up to your newsletter. You can write the report, or a contractor can, but the purpose is to get users to subscribe to your emails. The report should be on a topic relevant to the industry your website promotes.

Every article you write must be entertaining. Write informally in a way that's warm and friendly. This is true even if the topic is technical; it helps take the jargon edge off the topic so even normal people can understand. Do not provide boring content that will drive readers away.

Set aside rigid AP style guides in favor of a conversational tone. This can help you to maximize your exposure on the Internet. While you don't want to go completely crazy and throw out everything you have ever learned, you can relax a little.

People feel better about a product when they know that others have bought it and like it. They like to be part of a crowd, even when deciding what to buy. Include testimonials from satisfied customers on your website. This can be what turns a website visitor into one of your paying customers.

Your readers don't want to read unnecessary information; make sure the articles you provide are essential. No one wants to read an article that is a waste of time, and your clients are no different.

Many people choose to do their own article submission. Keep in mind that you need talent to write. You can understand all the grammar rules in the book, practice perfect punctuation, and be critical of those who are not as well versed as you are. It might even come to your attention that you just saw alliteration. To write, you need to have an artistic way with words. While intelligence helps with writing, the act of writing is an artistic expression when it is well executed.



Make your paragraphs short, like this tip. There is some evidence that people are more easily distracted when reading on the web than when reading an offline book or magazine. So, make both the article and each paragraph as short and concise as possible.

Make sure the first paragraph packs a punch. Both Google and your readers will judge your article on its first paragraph. Incorporate references to your best information in that initial paragraph to grab attention. Do not give up all your information, but give them teasers to keep them interested. Your goal is to keep them reading by grabbing their attention.

A compelling, attention grabbing line is crucial to article submission. There are many different strategies that can be used depending on the article's subject matter.

Ensure that you know exactly who you are trying to target with your writing. Keep the content casual and conversational if your content is for a blog. If a more professional target is your objective, research your content fully and write with professionalism.

Are you looking for inspiration to help you write articles? Try searching the news to find interesting stories pertaining to your particular marketing niche. Try creating email alerts for news sites that will keep you up to date. Utilizing daily news for your material is a great way to stay up-to-date, on point and interesting in the eyes of your audience.

Never submit articles that have not been checked for spelling and grammar errors. If your article is filled with errors and misspellings, it will probably be rejected by the directories. If your article somehow manages to become accepted, readers won't take it seriously due to the errors it contains. If your writing is not good, hire a freelance writer for important work until you have improved your writing skills enough to do it yourself.

The format of your articles is important. Always read the formatting rules for each directory prior to submitting your article. These guidelines will let you know where you can put links or html in your article and how often you can utilize various keywords.

Do not limit yourself to one or two article directories. Submitting to many directories can help increase exposure. By always increasing how many article directories you are submitting to, you'll reach out to more and more readers. This will also increase the amount of good backlinks you have to your website.

So, be sure they know up front! State it in the title and provide information that outlines the problems and offers sound solutions.

Try to work on marketing costlier produces over cheaper products. Successful marketing principals suggest that expensive products are the ones that will generate higher profit margins than cheaper ones. You won't have as many sales, but you'll end up making more money with each sale. It is not much more difficult to market $200 products than it is to market $20 ones.

Now that you've read this article, you can start the article syndication process. This is just one of the great ways you can get more customers by utilizing the power of the Internet, so research all of your other options as well for the best results.


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30 Jul 2016 
SEO can help your site become very successful. While this may require an extra commitment, you will get back what you put into it. These tips will help you.

There are a multitude of ways you can optimize your site for search engines. Once you view areas for improvement for your website, you can choose to allocate your budget dollars to make specific improvements to maintain or improve your website's usability by users. This leads to the user having a better experience.

To boost your PageRank, you have to attract and maintain the visitors on your page. There is evidence that the quantity of time spent on a site influences the ranking a site gets. There are a few ways to increase the visitors time spent. One useful way to keep visitors hanging around longer is to offer discussion groups and forums.

To boost website traffic, check your content and try improving it. Users won't spend a lot of time at your site unless they are able to get great information, and you can get more traffic if your content current and useful.

Including transcripts for any video content, or content with audio, is a great way to keep your content more accessible for customers and search engines. When you offer these transcripts, search engines can then categorize your content and position it properly in its listings.

Be sure to position your keywords within your site map. This is the best way to let viewers traverse your sites, and it also provides a good starting point for search engine optimization. The presence of a site map also influences your search engine rankings, since ease of navigation is something search engines take into account.

Ensure that you register your website with the top search engines. This is commonly assumed to occur automatically. Check often to ascertain that your website is still indexed. Your website may not come up as the most popular page but if it isn't coming up at all then it has no chance to rise.

Online advertising methods, such as Adwords, can help you with your SEO strategies as well. You may not see a large increase when you do it on your own. This will increase the amount of visitors on your site daily. Using advertising provided by a top search engine such as Google can make a huge difference in site traffic.

The title tag is important. When people visit your website, this is what they see first. It has to describe your content uniquely and be keyword rich. And, you don't want to make it too long either.

One vital tip in regards to SEO is to include current topics or events that you can and tying it to your service or product. This helps to glean visitors who are not searching specifically for what you offer. Also, this strategy will keep your regular visitors informed.



If you're using a server that's shared, make sure you're not using a proxy that shares with a site that's been banned. Proxies that are associated with a banned website or a spam site will negatively affect your search engine ratings, and could prevent you from getting the website traffic you are working towards.



A great way to increase the flow of traffic to your site is by placing key search terms within the main page of your site. Pack well-researched keywords into the first few lines of your text, but don't overdo it. Put in just enough to get noticed by the search engines. Ideally, your keyword should be featured twice in your first paragraph. After that, the next 200 words on your page should contain as many instances of your keyword as you can, without overwhelming the page with it.

There are many different ways to generate inbound links, like articles or blogging. Strong outbound links are one of the most important aspects of search engine optimization.

Search engine bots will hit your site more often when you post new content. Also, well-written articles that you post will be shared across the internet. Those who appreciate your content will make the effort to bookmark your site for regular visits in the future.

In conclusion, you now have been provided with many helpful tips regarding search engine optimization. Some may be old news, but other tips may be new or different from what you have learned before. Only by using what you have learned, can you hope to control your success.
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25 Jul 2016 
Internet Marketing

 by: Michael G. Gilmore









Marketing on the internet legitimately assumed a very important place among various managerial practices and strategic solutions that companies' executives resort to in order to boost sales and improve performance. The last decade can also be considered the age of the internet and computer technologies. Only a few years ago many people did not know what the internet was exactly and few people actually used it on a regular basis for their work. Today it is hard to find a person living in our civilized society who has never used the internet. Almost everyone knows what it is and what it is used for, even though few people have a clear understanding of how it actually works. Nevertheless, the internet now is the mass media that has even more reach than television and the radio. Long before the internet became such an important part of our lives companies realized that advertising in the mass media was the key component of marketing.

Even though marketing is a much broader area of business activity the purpose of it eventually boils down to selling more products to more customers at the highest price possible. Advertising in the media brings about information about products and thus the viewers or the readers who represent potential customers become aware of their existence. The marketing mix consists of several components and basically represents the overall offer that a company makes to a customer. It includes the four Ps that are product, price, promotion and place. Product and price are essentially the key components that define the offer made to the customer. The product is characterized by such elements as quality, features, reliability, design etc. Price is another component that determines that the perceived value for the customer. Nonetheless, the price is usually set based on the overall features of a product. If a company has a great quality product then it can set a high price given the product is better than that of a competitor. Thus the first and most important thing is to have a product and then the second step is to determine the price. However, what also contributes to the perceived value for the customer is place and promotion. Place determines the convenience or the distribution channels that our imaginary company utilizes. If a product is available at every supermarket or convenience store then it is more likely to sell and thus is going to be perceived as more valuable by the customer. Promotion is another important element of the marketing mix and cannot be ignored. Even if a company has a great product that sells at a reasonable price and can be picked up at any convenience store, it is important to promote and advertise the product so that people know that such a product is available on the market. The company must draw the attention of the customer to the product that it is marketing otherwise it might be not very far from defeat. At present there are millions of products out there on the market and people literally get lost when they enter a department store. Promotion helps people concentrate and focus only on the products that are being advertised ignoring the rest of the products.

The role of the internet in the marketing mix is obvious. Certainly, the internet can do very little to create a product and set the price. However, it can very much influence the other two components. Promotion and place are directly impacted by the internet. The internet offers a new distribution channel for a company because from this point on it is possible to sell the product on line and then deliver it straightly to the customer in a certain geographical area. Promotion is another thing that can be improved by simply starting to use the internet as a new means of selling and marketing products. As it was already mentioned, the internet is a great means of advertising in terms of its reach. Thus the internet can increase the perceived value of the product that is being marketed.

At present it is common for any company regardless of the nature of business that it is engages in to add the internet into the marketing mix. Many producers as well as consulting companies view the internet as an important component of marketing. However, there are various ways of utilizing this incredible resource. A few years ago it was believed that the advertising banners that pop up on the computer screen every time an internet user opens a new window provide a great contribution to the perceived value of a product. Subsequently, companies wasted millions and millions of dollars on such advertising. Later they realized that all that cash was literally burnt because computer users get so irritated by banners and windows that appear on the screen that they shut them down immediately not even reading the content. Almost all computer users report that advertising on the internet needs to be regulated and controlled because the unrestricted access to information and resources on the part of advertisers makes work unbearably irritating and slows down performance. At present companies do not waste any more money on useless banners.

I believe that companies should not use the internet as the primary means of marketing. I should not be used as a foundation. Rather, what the internet can do is greatly contribute to the overall image of the company. In my opinion a company that incorporates the internet into its marketing mix should provide some valuable service to the customer via its webpage. For example an imaginary producer of computer parts can provide in-depth information about its products and provide on-line support to all its customers by email. Also the webpage should give insightful information about the company itself and some news that may be interesting to the customer. In other words the website should attract computer users and not distract them. That is how the component of promotion should be addressed. The internet component of marketing should contribute to the overall image of the company. However, companies cannot use the internet the same way they use television. On television the viewers are forced to watch irritating commercial because they cannot turn them off, all they can do is switch the channel. And that is what actually happens a lot of times. Similar approaches do not work on the internet because computer users can by-pass irritating advertising and close windows and banners. Therefore, companies must be a lot more creative and imaginative while advertising on the internet. Another thing that is done by almost every company today is selling products on line. Many customers perceive it as a great service because it is possible to purchase virtually anything without even leaving the house. This strategy is effectively utilized by most producers because it creates an additional distribution channels and thus increases the perceived value of the product. Customers perceive our imaginary product as more valuable because it is easier to buy.

Looking at the situation from a financial perspective, it is a common fact that most dotcoms fail because they burn too much cash and eventually run out of money to meet their current financial obligations. Analyzing income statements of internet startups we can see that too much money is wasted on ineffective advertising. Thus the expenditures incurred by dotcoms outweigh the revenues that they can potentially generate. A few years ago the stock prices of most internet companies went through the roof because people liked the idea of conducting a business activity on the internet. However, no one really knew how to value internet companies. That is why today most investors are frustrated and the stock prices of dotcoms plummeted to the ground. I believe that the main problem with dotcoms is that their financial models were not sustainable from the very beginning. Most internet companies required huge capital inflows hoping that someday they would help generate revenues. In addition, companies that do generate revenues waste too much money on advertising and marketing which is not a good thing to do given the fact that cash is badly needed to sustain existence of the business.

To illustrate, I would look at how Dell Computer successfully incorporated the internet into its marketing mix. The company sells custom-built computer systems on the internet. Its products are not available at any retail outlet thus the internet is the primary distribution channel for this company. The webpage of Dell Computer serves two purposes. First of all it is an online store that is used for ordering computer systems. Also it provides information on all products that this company manufactures and sells through its on-line store. The other purpose that it serves is building the company's brand and image. A great thing internet can do for a company is create a relationship with the customer. If this resource is managed the right way customers truly bond with the company. The success of Dell Computer lies in efficient management of the internet as a resource and means of communication, quality products and great technical support which is available almost anywhere. That is why people go and by Dell instead of buying some other brand.

The internet is a great resource that a company can use to its advantage. There are many companies that use it successfully. However, if it is not used appropriately it can generate losses for the company and even have a detrimental impact on the company's image. Thus it should be carefully incorporated into the marketing mix. For one thing it creates an efficient distribution channel and for another it is a very effective means of advertising and building the brand.

Bibliography



D. Armstrong. Principles of Marketing. Prentice Hall, 1985.

L. Cooper. Branding on line. Kyiv Post Publications, 1995.

S. Jain. International Marketing Management. Kent Publishing Company, 1995.

The official website of Dell Computer. www.dell.com

About The Author

Michael Gilmore is a freelance writer working for essaymart.com - on line Custom Writing/Research company. She specializes in Social sciences, Arts, History and English literature. During 2005, earned became one of 10 best writers at essaymart.com.







This article was posted on January 17, 2006







 

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24 Jul 2016 
Search engine optimization Services are a vital part of online marketing. As an Internet business owner, one of the most important things that you need to do is get people to surf through your site so that they see what you have to offer and, hopefully, buy your products or services. Since the most common way that Internet surfers use to look for the information on products or services is a search engine, then it is to your advantage to "convince" the search engine that your site is responsive to the needs of the searcher based on the keywords that he enters into it. To do this, you need to optimize your website, either by yourself or through a SEO Consultant who is equipped to provide your site with various search engine optimization services.

What search engine optimization services you will need will really depend on the needs of your website. There are several factors that you need to consider in determining your search engine optimization services requirements, including:

o Level of competition

If you are competing against a relatively small number of businesses, then your search engine optimization services requirements will not be so extensive. However, if your products or services are offered by hundreds of thousands of other Internet-based businesses, then you are going to have to avail of quite a number of search engine optimization services in order to rise above the crowd. This concept is nothing new; even in the brick-and-mortar world, the level of investment and intensity of advertising and promotions is dependent on how many businesses are competing in the marketplace.

o Keyword Popularity and Competition

Search engines operate on keywords, and search engine optimization services focus on these. Search engines utilize automated "spiderbots" that "crawl" through your site to get the keyword statistical data that is the main basis for evaluating its relevance viz. the said keywords. The higher the relevance of your website, the higher in the search engine's list of keyword-responsive sites it will be. The intensity of search engine optimization services requirements will depend on the level of competition of that keywords that your website is aiming to rank for. For example, if your website is responsive to "book", your search engine optimization services needs will obviously be more extensive than if your website was responsive to the keyword "supercalifragilisticexpialidocious".

o Actual utility of your website

If your website is a single product or service website, you will need a lot of search engine optimization services in order to drive as much of your addressable market to your site. Statistically speaking, your relative success rate will more or less remain the same and it will probably be low so the trick is to make it up in volume. For example, if your success rate also known as conversion rate is 5% and only 100 visitors go to your site, then you will probably only get 5 customers. If your break even target is 100 customers, then you will have to convince 2,000 people to visit your site. If, on the other hand, your website offers a variety of products and services, your success rate will probably be higher, which means you need less visitors which, in turn, means your search engine optimization services needs will be less.

What kinds of search engine optimization services are available? There are several, actually, but the most common ones are:



o Homepage optimization

This is one of the most common search engine optimization services available. In this service, the text of your homepage is embedded with the keywords that your website is responsive to. What's more, the HTML program itself is embedded with keywords in the meta-tag portion, or that area in the program that contains remarks and does not appear in the homepage itself. It is always good to optimize your homepage because this is mostly what the search engine "spiderbot" "sees" when crawling through your website.





o Link popularity analysis



One strategy to optimize your website is to get the links to your site embedded in popular websites so that when visitors go to that site, they also get to see the links to yours and, hopefully, click on them. You can accomplish this in two ways: buy ad space in the popular websites or offer to exchange link space. Either way, you will need to analyze the popularity of the candidate popular website by via link popularity analysis, which is one of the search engine optimization services that SEO firms or individuals offer.





o Website promotion tools

As mentioned earlier, you can promote your site via links to popular websites which, incidentally, rank high in the search engines. These strategies are part of an SEO firm's website promotion tools and form part and parcel of the search engine optimization services they provide.

The list of search engine optimization services that SEO companies provide changes over time. Remember that your website is not the only one that undergoes optimization, and that there is absolutely only one position for each of the Top 50 ranking for each search engine. Your website may be number one today, but as your competition avails of better search engine optimization services, you may be dislodged tomorrow, so you will always need to search for even better search engine optimization services to regain the top position. SEO companies and individuals themselves will also need to find ways and means to offer better search engine optimization services so that they can continue to justify their existence.

In selecting an SEO consultant, be sure to look at its clients and see how popular they are. It's the best way for you to find out if their search engine optimization services are effective and if they are constantly improving them.

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